Instagram announces new features to help food and drink businesses

Instagram is making it easier for small businesses to offer gift cards and online food orders through their profiles and stories

Earlier this week, Instagram introduced a new feature that will allow small businesses to offer gift cards and online food orders for purchase directly from their profiles or stories. 

Since the initial spread of COVID-19 and the subsequent shift from food and drink businesses toward delivery and take-out, Instagram has seen a significant surge in the usage of its platform as a way to direct potential patrons to websites where they can then make a purchase. 

Instagram’s new profile buttons and story stickers are an attempt to bridge that gap by providing consumers with a direct link to the source--an option previously unavailable to accounts with fewer than 10,000 followers. 

In order to use the new features, Instagram accounts must first be registered as either a business or as a creator. Each business will then have to set up a service partnership with an eligible third-party operator provided by Instagram, such as DoorDash, Uber Eats, or Kabbage.

Once activated, Instagram users will have instant access to the available services and will be able to cross-promote their favourite businesses by resharing the stickers in their own stories.