Like just about every other food bank in Canada, the Calgary Food Bank is currently faced with feeding an unprecedented number of food-insecure individuals and families. With numbers only expected to rise over the holiday season, Calgary restaurant group Concorde Entertainment has decided to take the opportunity to use the upcoming Giving Tuesday initiative to lend its support.
Giving Tuesday was created in 2012 as a means to encourage Canadians to help those who are less fortunate. Since then, almost $45 million has been raised and more than 600 pounds of food has been donated.
Since there are no set rules for how Canadians can take part, Concorde’s contribution will come in the form of 5 per cent of all sales at each of its Calgary locations being allocated to the Calgary Food Bank.
“We know that many Calgarians are struggling to put food on the table, and that the Calgary Food Bank is struggling to keep up with that demand,” said JP Pedhirney, VP of Culinary Operations, Concorde Entertainment Group. “So, as a team we came up with a plan that would allow us to help feed our community, while also getting our patrons involved in giving back at the same time.”
Considering the calibre of the restaurants and bars under Concorde’s portfolio, this should be a no-brainer for anyone interested in supporting the cause. From long-time staples like Model Milk and Pigeonhole to buzzworthy new(ish) concepts like Major Tom and Lonely Mouth, to Bridgette Bar, Lulu Bar, and everything in between, giving back will likely never taste so good.
Giving Tuesday is taking place on November 29. More information about the initiative can be found on the Giving Tuesday website, while the full lineup of Calgary Concorde concepts can be found online.
