Whether it’s to reduce environmental output or to increase nutritional intake, more Canadians are looking to shift toward plant-based eating than ever before, but oftentimes the divergence in diets can be daunting.
This week, acclaimed Vancouver restaurateur Paul Rivas announced the launch of a new company that aims to bridge that transitional gap by offering consumers a line of plant-and-meat-blended products that provide plant-based benefits without sacrificing the taste and texture of real meat.
The Holy Cow! lineup currently features soy and gluten-free burger patties, meatballs, and beef crumbles, all made using a half-and-half blend of plant and vegetable-based products and locally-sourced meat.
“Holy Cow! is for anyone who wants to reduce their meat consumption to reap the benefits of a plant-based diet, but doesn’t want to give up meat entirely,” said Paul Rivas, co-founder and president of Holy Cow! “Most plant-based meat alternatives are filled with chemicals to boost the flavour. Holy Cow! has a naturally rich flavour from locally-sourced meat, so we don’t use any enhancements from chemicals or preservatives. My rule of thumb is if you can’t pronounce it, then you shouldn’t be eating it, and that’s exactly what we’ve stuck to with Holy Cow!.”
Holy Cow! products are currently available in select stores across the Lower Mainland and Vancouver Island.