This week, Fairmont Hotels and Resorts debuted a new global brand campaign starring Oscar-winning actress Susan Sarandon that pays tribute to the luxury hotel’s historic origins while reaffirming its ongoing commitment to a sustainable and symbiotic relationship with nature. 

The Experience The Grandest of Feelings campaign also recently launched a theatrical trailer directed by world-renowned filmmaker Nathalie Canguilhem that showcases the scenic majesty of five iconic Fairmont locations across the globe, including Canada’s own Fairmont Banff Springs and Fairmont Hotel Vancouver. 

“Brands are never as strong as when they are true to their original vision. With this campaign, I wanted to go back to the brand’s origins and to express the awe and enchantment that one feels when entering a Fairmont hotel,” explains Fairmont Hotels CCO Jean-Guilhem Lamberti. “The grandest of feelings call for the grandest of expressions: the mighty architecture of the hotels meets the most pristine awe-inspiring nature in an effortlessly artistic parallel.”

Although the specifics are currently still under wraps, Fairmont Hotels has stated that guests can expect to see a series of offers and experiences inspired by the campaign in the coming months. More information about the Experience The Grandest of Feelings campaign can be found online.