Yesterday, Edmonton’s 99ten launched the 9910 Bottles of Beer on the Wall initiative as a way to provide ongoing support to local musicians, breweries, and venues that have been negatively impacted by COVID-19.
After being forced to close its doors due to social distancing restrictions, the popular downtown bar and live music venue has transformed its website into a one-stop shop where Albertans can purchase beer, wine, cocktail kits and non-alcoholic beverages from more than 15 Alberta businesses, along with merchandise from more than 150 local artists.
The website features albums, artwork, t-shirts, and headwear by artists from a wide range of genres, as well as libations from Alberta breweries such as Annex Ales, Blindman Brewing, and Alley Kat Brewing.
In addition to allocating 100 per cent of merchandise sales and 10 per cent of drink sales directly to the participating artists, 99ten has also begun creating artist-themed cocktail kits. So far, the Edmonton bar has created the Moore Negronis Less Problems kit, inspired by Marleana Moore’s new album, Pay Attention, be Amazed; and the Scenic Route to Mojito kit, inspired by Scenic Route to Alaska’s new album Tough Luck.
99ten will begin offering pick-up this Thursday. Delivery on orders of $50 or more are slated to begin this Friday.