Following the successful unveiling of its folded plant-based egg last spring, food technology brand Eat Just announced today the launch of a new pourable version of the popular product that is now available at grocery stores across the country.
According to recent research conducted by market intelligence agency Mintel, 47 per cent of Canadians who consume or show interest in plant-based alternatives say they are interested in eating or drinking plant-based products because they are better for their health, while another one-third state environmental reasons. In addition to being both non-GMO verified and cholesterol-free, the new liquid Just Egg aims to offer Canadians the option to choose a clean and sustainable protein alternative without the use of artificial flavours.
“Millions of Canadians are embracing plant-based proteins for healthier, more sustainable diets and we’re thrilled to bring yet another delicious and convenient JUST Egg product to store shelves and restaurant menus across Canada,” said Josh Tetrick, co-founder and CEO of Eat Just. “By reimagining one of the world’s simplest yet most transformational foods with plants, we’re helping consumers make smart food choices for themselves and for the planet.”
The pourable Just Egg product will be rolling out across the country at most major grocery chains in the coming weeks. More information about this unique plant-based product can be found online.