A duo of award-winning Toronto-based creatives has found a unique way to support local businesses while providing hours of engagement to fill Canadians’ increased downtime.
Paddy Harrington, creative designer and founder of Frontier, and Rich Pauptit, celebrated printer and president of Flash Reproductions, are teaming up with independent Canadian businesses and artists who are facing financial hardship due to COVID-19 to create custom thematic jigsaw puzzles.
“Puzzle sales have skyrocketed as people look for engaging things to do at home,” explains Harrington. “We believe that people would prefer to do puzzles of their favourite local spots, while also supporting those businesses--and PieceTogether was born.”
Each 300-piece PieceTogether puzzle features an image from a local business and sells for $35, with $15 from every puzzle sold going directly to the business. Customers are able to offer additional donations at checkout.
Since launching on May 27, PieceTogether has partnered with local businesses like Rosalinda Restaurant, Dora Keogh Irish Pub, The Cameron House, Renya, Shacklands Brewing Co., and Stackt market.
According to sources like Calgary's Castle Toys, puzzle sales have increased by as much as 370 per cent in the last year, and while those numbers are likely to decrease as the Canadian economy gradually reopens, PieceTogether can continue to provide a valuable revenue stream for businesses and artists as they attempt to adjust to the new landscape.
“Even as restrictions ease, many of these smaller businesses will still have to operate at a loss; it’s going to be difficult for a long time,” Pauptit adds. “It’s just devastating to think that some of our favourite neighbourhood places to visit may have to close down. With PieceTogether puzzles, you get something fun to do at home as well as an easy way to support these vital independent businesses. Plus, it’s a special keepsake that people will enjoy for years to come.”
Independent businesses and artists from across Canada can participate by setting up a profile and uploading an image to create their own custom puzzle.