“Come on down to Stumbletown!” is something catchy–and radio announcer-esque–that might pop into one's mind when hearing the ear-catching name to a popular Saskatoon distillery.
Stumbletown Distilling was opened by Craig Holland back in 2016 in the city's north industrial neighbourhood. Though a tad out of the city's core, many flock to the distillery throughout the week to taste their unique spirits and well-crafted cocktails. Two of Holland's claim-to-fame creations straight out of the gate were the Purple Wheat Vodka and the Maté Amaro, but he has grown his pineup over the years to include dynamic new favourites like the Pink IPA Gin and many more.
The name is definitely a quirky one and, as Holland explains, it came about as a way to be an oasis or destination that one could bring their friends and family and maybe even their first dates.
"We thought that it would be a playful way to elude that we are a distillery without promoting “stumbling”,” says Holland. “Although we are advocates for drinking responsibility, 'Drinkresponsibletown' just didn’t have the same ring to it!"
He goes on to say that Stumbletown was part of an initial list of over 50 tentative names.
“Now that we're five years into the business, I can’t picture it being called anything else.”