If the industries of food and drink and music have one thing in common (aside a foundation of creativityy, of course), it is definitely collaboration.
Famed metal band Kittie (which just announced their first new single in 13 years) along with Esjay Jones, producer and frontwoman of We Are PIGS, recently debuted the KittiePIG non-alcoholic beer. It's the first non-alcoholic beer brand specifically focused on the hard-music fan and is a perfect fit for all collaborators as the members of Kittie and Jones all live a sober lifestyle.
"All head bang, no hangover!" is the tagline of the KittiePIG Saskaberry Blonde Ale, which the creators launched with hard music fans in mind.
The distinctive heavy-metal-style label design helps KittiePIG stand out from the pack visually. The beer itself packs a refreshing punch thanks to being brewing with Saskatoon berries (a very Prairie inclusion, which is nice to see!) and hops.
While the non-alch beer is brewed in Calgary by One For The Road Brewing Co. (Kittie's guitar player Tara McLeod also calls Calgary home), it can be ordered directly in the United States and shipped internationally as well.