'Tis the season for sipping on craft beers in the backyard. Summer drinks taste even better when they are helping raise funds for charity and that's exactly what Russell Brewing Company's collaboration with the pop-up music series Blue Jay Sessions is doing for a second year in a row.
Last year's Blue Jay Session Ale helped to raise $600 for the Unison Benevolent Fund and the just-released beer, the Blue Jay Sessions Blonde Ale, will see $1 from each six pack sold donated to Skipping Stone Foundation. As well, partial sales of beer kegs to Alberta restaurants and bars will be donated to the LGBTQ2+ charity that supports trans youth through an array of programs and support systems throughout the year.
The music pop-up and brewer have set a goal of $1,000 raised with the limited edition beer. The label design features a vibrant woodcut art piece by celebrated queer artist Lisa Brawn.
"Russell Brewing is thrilled with our continued partnership with Blue Jay Sessions. This year we are excited to be able to showcase Lisa Brawn's artwork on the label and we hope you love it as much as we do," says Russell Brewing's marketing manager, Jimmy Darbyshire. "This past year has been difficult for so many and we hope this continued partnership will allow us to give back to the community we love so dearly."
The Blue Jay Sessions Blonde Ale comes in six packs of 355 mL cans and is available for purchase at select liquor stores across Alberta including Bricks Wine Co., Highlander Wine and Spirits, Urban Cellars and more.