B.C. Restaurant and Foodservices Association launches Stand Up for Service campaign

The BCRFA seeks to spotlight the province’s industry workers through new campaign

Over the past few months, Canadian restaurants have reopened and resumed dine-in services amidst the many challenges associated with our new and unfamiliar landscape.

For many restaurants, facing such challenges without help would have been next to impossible, and as a result, multiple hospitality-focused organizations and coalitions have sprouted up across the country as a means to unify, collaborate, and overcome. 

One such organization that has been making things easier for restaurants in British Columbia is the B.C. Restaurant and Foodservice Association (BCRFA).  

After health officer Dr. Bonnie Henry issued a provincial call to action for innovative thinking, the BCRFA formed a group of world-class British Columbia-based restaurant operators and industry representatives to establish optimal province-wide reopening strategies for in-restaurant dining.

Since then, the BCRFA has worked diligently through their website, social channels, and email lists to provide industry employers and employees with resources and real-time insights to navigate and adapt to the challenges associated with COVID-19. 

And while the BCRFA’s ongoing support system has undoubtedly addressed the aforementioned challenges to some extent, there are still many obstacles along the way to full recovery. In an effort to make that journey a little easier on restaurants and their employees, the BCRFA recently launched the Stand Up for Service campaign.


The BCRFA is asking diners to share their stories of people or businesses that are providing an extraordinary dining experience in a safe and welcoming way. Every week, one nominee will be entered to win a gift card and will receive recognition on the BCRFA’s social media channels. 

Nominations for the Stand Up for Service campaign can be made online. The BCRFA is currently seeking sponsorship to help with the production and growth of the campaign. Interested parties can reach out via email.