Over the last decade and a half, Dragons’ Den has served as a starting point that has sparked success for many of the country’s most beloved food and beverage businesses.
From Ontario-based Steeped Tea making Profit 500’s list of fastest-growing companies in 2014 to OMG’s rapid expansion into more than 8,000 stores across North America, to companies like Holy Crap whose initial deal didn’t go through but garnered publicity to the tune of a $8.7 million acquisition in 2020, the possibilities when striking a deal with the Dragons are seemingly limitless.
"Dragons' Den was just the experience Burwood needed to help us really think about our business strategy, restructure it in a pandemic world, and set us up for long term success despite the economic adversity," explains Burwood Distillery owner Jordan Ramey following their appearance on Season 15. "We are stronger today than ever before and we owe a lot of that success to our experience preparing for and then pitching the Dragons."
And while concerns regarding COVID-19 restrictions had been raised with respect to future seasons, Dragons’ Den recently announced that all auditions will now take place virtually via phone and video calls.
Dragons’ Den has also assembled a comprehensive Virtual Audition Cheat Sheet that breaks down what the producers are looking for, including ways to showcase a product, how to succinctly articulate a pitch, how to illustrate business strategy, and more.
Additionally, Majit Minhas, Michele Romanow, and Vincenzo Guzzo will be hosting an interactive online seminar on Feb. 8 to provide their own perspective on the pitching process.