McCain Foods, the world's largest manufacturer of frozen potato specialties, has pledged to implement regenerative agricultural practices on all 370,000 acres of its potato farms by 2030.
Regenerative agriculture is a sustainable farming practice that focusses on protecting soil health and quality while using natural processes to control pests, prevent plant disease, and strengthen crops.
In their latest Global Sustainability report, the company has set goals for the decade which include reducing carbon emissions from all operations by 50 percent, using 100 percent of every potato harvested, and sending zero waste to landfills.
McCain hopes to demonstrate that these agricultural practices can be economically viable for farmers and help to mitigate climate change worldwide.
Visit McCain's website for more information on their sustainability strategy.