Last summer, A&W made headlines across the country when it announced that it would launch a vegan burger chain-wide with the help of the Beyond Meat burger patty. Following the launch, the chain struggled to meet the volume demanded of the popular option, even as they increase their share of the total supplied, away from other independent businesses who were also relying on it. Things have since stabilized and large chains and locally-owned restaurants alike are able to to keep the highly coveted patty on their menu.
In short, people went crazy for it.
Quesada Burritos & Tacos is hoping for similar results as it is now the second large-scale chain to partner with the plant-based protein company in an effort to offer a healthy and still equally "meaty" vegan option at their eateries across Canada. The partnership was announced just this morning and their Beyond Meat Burrito will be available for ordering as of lunch service today.
“More of our customers are identifying as flexitarians and requesting plant-based options, so we’re thrilled to be Canada’s first Mexican chain to offer the Beyond Meat Burrito,” says Quesada founder, Steve Gill. “Beyond Meat’s Feisty Crumbles perfectly replace animal protein with plant protein that’s juicy and satisfying to anyone, no matter their dietary preferences.”
Beyond Meat's plant-based "Feisty" recipe is essentailly a crumbled version of its popular burger patties: a blend of pea flour, rice flour and spices, among other things. Ethan Brown, the founder and CEO of Beyond Meat Founder, says the company is happy to have expanded their presence in the Canadian market through this partnership with the Mexican chain.
Since its first location opened in Toronto in 2004, Quesada has grown steadily over the past 15 years and now boasts 120 locations coast to coast, from Victoria to St. John's, and most major and minor Canadian cities in between.