Toronto Symphony Orchestra launches custom ice cream to celebrate 100-year anniversary

A limited-release ice cream to celebrate 100 years of the TSO

Photos by Vicky Lam

An interesting collaborative ice cream made its debut in Toronto this past week, but unlike most major product launches, the limited-edition Be Major ice cream was first revealed at the Toronto Symphony Orchestra (TSO) to commemorate its milestone centennial anniversary.  

The small-batch custom ice cream was created through a first-of-its-kind collaboration between Ruru Baked ice cream artist Luanne Ronquillo and the TSO’s Maestro Gimeno. The two parties worked closely together to develop a harmony of contrasting flavours that aim to reflect the Orchestra’s rich and diverse artistic programming. 


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“Much like the TSO’s programmatic interplay between time-honoured masterworks and the new work of living composers, Be Major starts with an Italian classic—pistachio ice cream—and introduces hints of bright and citrusy blood orange and fragrant orange blossom,” the Be Major team explained in a recent press release. 

From now until October 21, the Be Major ice cream will be available for purchase at Ruru Baked. More information about the TSO and its upcoming programming schedule can be found online.