With financial support from popular Canadian beer brewery, Labatt, and operated by a small group of staff out of a church in Mississauga, the first issue of Canadian Living was published in December of 1975 and sold for just 25 cents. It wasn't distributed at just any magazine stand either, they were exclusively sold in supermarkets to capture their target audience.
Now, with more than 3,000,000 readers a year and the title of "most trusted magazine in Canada" it is no surprise that Canadian Living has launched into many different facets. For years, the company also operated the Canadian Living Test Kitchen in Toronto where recipes are created and "tested till perfect". It published numerous cookbooks dedicated to its best recipes over the years and even had its own television series, starring food personalities such as Elizabeth Baird and Emily Richards.
With all these accomplishments, and as a result, being an active part of Canadians’ lives across generations, it is no surprise that Canadian Living has reached icon status.